One. Update the pages on your website frequently. Stagnant sites are dropped by some search engines. You can even put a date counter on the page to show when it was last updated.
two. Offer further value on your site. For affiliates and partners you can place links to their sites and products and ask them to do the same for you. You may also publicize their books or videos, if these products relate to your industry and arenot in competition against your own product.
three. You can allow customers to ‘opt in’ to get deductions and specials. Place a link on your site to invite clients to ‘opt in’ to get a monthly newsletter or valuable chits.
4. Add a link to your primary page with a script ‘Book Mark or Add this site to your Favorites’.
5. Add a link ‘Recommend this site to a Friend’ so the visitor can email your website link, with a prewritten title, Thought you might have an interest in this, just by clicking on it.
six. Brand your site so that visitors always know they’re on your website. Use consistent colours, logos and slogans and always offer a ‘Contact Us’ link on each page.
seven. Create a ‘Our Policies’ page that clearly outlines your philosophy and principles in dealing with your clients. Also post your privacy policy as well so that clients know they’re secure when they visit your website.
8. Create a FAQ page which addresses almost all of the doubts and clarifications about your product or your company that are probably going to be asked. This helps to resolve almost all of the customers doubts in their first visit to your website.
8. Ensure that each page on your site has acceptable titles and keywords so that your purchaser can find their way back to your site if they lose the book mark.
9. Never spam a client, who has chose newsletters, with unsolicited emails. Later if they decide they need to ‘opt out’ of the mailings, be certain you honour their request and take them off the mailing list. They could still come back if they like your products. But they can certainly not come back if you continue to flood their email box with mails they no longer want to receive.
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