Online Marketing is an project known by various terms some of these involve Internet marketing, marketing, web-marketing, or e-Marketing and is essentially the marketing of items or services over the Internet.
The advent of the Internet has brought the ability to stream media to an enormous global audience but also more importantly it has brought the concept of interactivity. This has created new methods of Online Marketing, with instant responses now a real possibility. Online Marketing is broad in scope and ties in many inter related fields such as e-mail, and wireless media and also management of digital customer data and electronic customer relationship management systems.
Search engine optimisation companies are but one aspect of this customer engagement cycle. It is the job of the Website Optimization Company to improve the volume and/or quality of traffic to a web site from search engine via the organic or unpaid results. The net result of this is to improve the clients Search Engine Placement when a search engine user types in specific key words. Sites which come earlier in the results, preferably on page one, will receive a higher proportion of the customer traffic and therefore have higher revenues as a consequence. So the Website Optimization Company is tasked with building up a client’s web presence. The first part of improving the clients Search Engine Placement is called to as on page optimisation and involves optimising the client’s web site by changing the HTML and content to best suit the aims of the search engine. This may include uping the significance of certain keywords and deleting any obstacles the search engine may encounter when indexing the site. Improving Search Engine Placement is a multi facetedapproach encompassing both web site designs, such as menus, content management systems, images, videos, shopping carts, but also a continuous process whereby hugh quantities of written material are released in support of the main website.
This method often referred to as article marketing is a facet of marketing in which the Website Optimization Company generates a stream of articles related to the specific industry or product/service of the client. These articles are then distributed widely across the Internet to numerous blogs and article banks and published in the market place. Well produced and unique articles produced for open distribution and placed on targeted web sites have the capacity to drive customers to the client’s site via the links or, more importantly, improve the clients Search Engine Placement for a particular phrase or keyword.
Historically, article marketing has been used since the beginning of mass print. Local businesses would provide free content to newspapers and in return the paper would print the contact details of the author. With the saturation of ecommerce the method has been transferred to the online domain as well. In the same way as the traditional forms of print media, Online Marketing serves two objectives, firstly, giving publishers with what amounts to free content, secondly, providing advertisers with free advertising.
Websites known as article directories act as a deposit of these articles. The authors can publish there articles freely because the directory owner inserts advertising on each article page and generates money from the revenue stream produced via the adverting. The article directory will over time, gradually improve its popularity with the search engines as the number of articles increases.
