Perhaps some of the things you might be asking are, to dig deep, when you set out what you do for the day, what are the tasks that you’re really hands on with? The way you do business is quite structured and you’ve come from that corporate background and you’ve swapped over to the internet marketing world, and you’re not doing everything yourself. There’s no chance that you could be having the success that you are, doing a lot of what you’re doing on your own. I’d like to discuss the outsourcing benefits. All your article promotion and buying links gets outsourced. Is it all the content generation or what other things grab your attention?
No, I don’t generate content except for my premium blog posts. All of my content is outsourced; part of my traffic is outsourced. I outsource design, programming, some general administration, shopping, even SEO campaigns. It extends beyond the internet. You’ve got to try and outsource stuff around the house as well if you possibly can, to free you up. A lot of people get distracted and they’re only spending one or two hours on their business. It’s usually 1.5 hours of going through emails and if you’re lucky ten minutes of doing anything to help you get traffic or conversions or create content.
That’s where most people get flabbergasted; it’s just not enough time in on the game.
I adore that time management stuff. I know there’s that great course, I don’t know if you’ve listened to it, that is Eben Pagan’s Wake Up Productive and The Effective Executive, by Drucker, that’s a great book on time management.
I quote Drucker when I speak. He said it’s about doing the right things, not doing things right, but doing the right things. What I do every day is, I focus on what is going to give me a massive result. So I can leave a lot of stuff. A lot of stuff is trivial. When you get right down to it, there are some things that are going to make a huge difference to your income and there are other things that aren’t. So I’m always trying to focus on the most productive things, even if I let some other stuff fall by the wayside. I don’t get tied up in it.
I might have a blog that’s out of date or might have some plug ins updated, but it’s not really as important as putting out the product launch where you’re going to get commission today.
Now you might be wondering, how do you point out your outsourcing benefits? Is it something you’re doing at the start of the week and you say, here’s what I’m going to do, and I’m going to scribble it up on my whiteboard? How do you do that?
My whiteboard’s just like a dashboard of what’s important. I have a couple of things on there that remind me what I’m supposed to do, my core things. I don’t want to commit stuff to memory because then it is using up brain capacity. I just let it all go. I’ll have up there the core things that I’m doing in my business right now. On the other whiteboard is what the actual tasks are which have to be done. I’ll just try and get rid of them as quickly as I possibly can, just keeping up with the schedule of whatever I commit myself to.
I’ve always got something coming up and I’ll usually produce it just in time, so that it’s fresh and I can attack it once and get it off my plate. I’m not one to pre plan something for three weeks; there’s just way too much flexibility there. I’m more likely to do it three days before, just do it, complete it, finish it and get it off the production line and move on to the next thing.
When it comes to outsourcing benefits, it’s all about planning, and if you can systematize most things, like website analytics, and have a well ordered plan, your business is bound to become a great success.
