search engine optimisation has become more mature as a technique but old habits linger. Many methods that most search optimization specialists would consider as unethical are still being used despite that the search engine algorithms will be trying to diminish the effect of such bad habits.
Unfortunately, search engine optimisation is a technique that is not understood even by some IT specialists, let alone by people outside the trade. However, as with many specialised processes, someone with some understanding of what is required can be a problem. He will not know that certain practices are now unacceptable. He may persist in applying unethical search optimization processes in the expectation that they will work.
Keyword stuffing can still be spotted on many enterprise’s [websites|domains[/spin].An example is an area of a web page, typically towards the bottom where many of site visitors will not see it, containing nothing but keywords that may have a vague connection to the real purpose of the page. When search engines were new this overloading may have been a influence, but these days it is more likely to harm your website’s search engine positioning. It also appears messy and will damage your site’s reputation.
Keyword overloading can still take place behind the scenes, by overloading the metatags in the page source code. Again, the search engines are now very aware of this. Some deliberately ignore the keywords unimportant keywords does not benefit anything for the website. Many of the engines depend on finding the keywords in relevant content on the page itself.
If the way to improve the reputation of your enterprise’s website is by references on other domains then a reference from a doorway page may feel like a good idea – but not to the search engines. The search engines are increasingly driven by meaningful content, and if the only reference to your enterprise’s website it can see is from somewhere with no relevance at all it will not increase your placement. It may cost your enterprise to buy these mentions on doorway pages and yet damage the reputation of your website.
A enterprise may look at a rival’s website that has a good search engine positioning and decide to replicate some of what has worked for him. These may be good and bad processes. However, the competitor may have built a good reputation with trustworthy references by being the first enterprise in its area. As other competitors appear in the market, some of search engine optimisation that he used may not be as effective for the new arrivals. Examining the website of another successful enterprise may not help either: every enterprise is different to a search engine, and the engines will be viewing your enterprise’s website from a different view to find what is important. What worked for his may not work for yours.
It is possible that an enterprise may choose touse some of the unethical search optimization habits on the thinking that a rival’s website is still using them and they appear to be working for its search engine positioning. It is better to remain ethical in your own optimization and reduce the chances of being penalised by the search engines. Unethical optimization does get punished in the end.
