In the course of 12 years, all kinds of myths and misconceptions have appeared about how search engines work. Some come from when search engines were quite new, when webmasters were obliged to offer information about their sites and pages, and a bot would basically crawl through and index the information supplied to them. Such methods were vunerable to manipulation from dishonest developers looking to enhance traffic at any cost, and search engines became in-need of an overhaul. This article strives to shed some light on how search engines work these days, and how Online Marketing is influenced by this.
If a Search Engine Optimization Company wants cash from you for search engine submission, then tell them no. Search engine submission is the oldest form of search engine ‘optimisation,’ and it’s also the most worthless. Search engines have widely stated that they don’t often use the URL submission lists anymore, despite the pages still being there. They advise that the best way is to obtain links from other sites. This process exposes the search engine to your website more naturally.
Meta tags – once deemed to be the most essential part of on-page optimisation. Now, it’s still crucial, but not quite somuch. Only the title tag and meta description tag are of known importance. The use of the keywords meta tag by the engines is now debatable. The key search engines, including Yahoo, claim they use it only for content finding, and not for placement, due to the degree of spam. Still, it’s more than likely worthwhile including the meta tag, as it only takes a moments work to do so.
Some SEOs will have you believe that keyword concentration on a page is used by search engine algorithms, and needs to be a key point of your Online Marketing policy. It has been verified that this is not the case, and keyword spam is more likely to gain the anger of the search engine, and result in your website being penalised. It’s far better to use your keywords wisely, and keep your site readable to visitors.
Search engine spam – manipulating search engines to attain a high Search Engine Placement is a popular activity on the web, and once upon a time it was a quick way to a temporaryreturn. However, it’s becoming more and more complicated, and for a number of reasons.
One reason for this is that search enginesrealise their users hate spam, and so enhanced spam control means happier searchers. Who will be tempted go back and use the service again and again. Many say that one of Googles best advantages over other search engines has been their ability to control and remove spam faster than any of their main opponents. For this reason, anyone caught misusing the system will face strict consequences, which can include having your website being eliminated from the search engines index. Of course, this means that, anyone who doesn’t know your site is there, will not be able to find it. The effects could be quite damaging. So it’s well worth maintaining ethical practises, and ensure any SEO Company that you do hire follow the correct procedures.
