The whole goal of Online Marketing is to bring in extra enquiries for your firm. Or else what would be the purpose? Sometimes though, you can go through the whole system with the Website Optimization Company, get on to page one and then simply wait. Why is it that sometimes getting on to page one of the Search Engine Placement listings still doesn’t bring in the clients? The searcher numbers are there, you can see that from the statistics provided by the Website Optimization Company, but you are not getting any extra business.
The first thing to do is to ensure that you have a fairly sophisticated hit counter, ideally one that will not only tell you how many hits you are getting, but which pages they are landing on, which pages they leave from and how long they spend on the site and each page. The initial answer this will give you is whether people are in fact coming to the site. If that is the case then you know the optimization and your snippet are working, the issue must lie elsewhere. If visitors are getting through to the site then the issue is almost certainly with the content on your site. Does it provide what they were hunting for? Does it provide this as quickly as they would like it and are your ordering process or next steps instructions concise and inviting? It is vital that visitors to your site know almost instantly what to do if they want to buy something from you, wasting time searching for the right segment of the site irritates visitors and encourages them to visit a competitor. There could be something wrong with any of these pieces of information and you should check through it all systematically to identify the problem. The good news is that if your keywords are on page 1 then the response to any alterations will be very quick. Make sure that you make any changes individually and then follow the results of the changes. If you do several alterations at once you will not know which was the problem area, or if it was a combination of a few different things.
If your hit counter indicated that the visitors are merely not picking you from the list of 10 Search Engine Placement results then the problem could be the text that the engine is picking out within your entry. Or it could be that the wrong keywords have been selected at the beginning. The former is easy to put right the latter means that the whole process is wasted and that would be a very great shame indeed. But, before you are hasty and scrap the work done to date, consider your prospective clients. Is this a purchase that they would make straight away or do they need time to consider the offering, come back and check the website a few times and at last, a month or so later, actually contact you to begin the purchase process. If yours is a product like this, do not demand instant results as soon as your site hits page 1.
