There is no doubt that the most cost effective way to maximise an Internet business is to have a Page one Google search engine ranking for the most popular keywords that are appropriate to the goods or service being marketed. There are tried and tested techniques used by the Online Marketing professionals, supported by Google’s own advice, that will lead to improved Search Engine Placement and logic would dictate that an eventual page 1 ranking will be inevitable. Or maybe not.
An knowledgable and reputable Website Optimization Company will confirm to you that it is not always the case and the reasons for lower than hoped for Search Engine Placement are not always easy to spot or indeed sort out.
The basic principles of Online Marketing are well known (although not always well practiced) in that there are several on page and off page criteria that the Google robots are designed to respond to; but if it were simply as easy as that then a industrious website optimization company would merely have to follow the received wisdom as far as page building and keyword placement was concerned, and hey preston, all clients could expect their website to be on Page one.
Where this falls down is that while the website build and off-page content will take only you so far (there is no hesitation that, as a minimum a successful website should be wholly optimized in this respect); it is the organic growth of the site that makes certain the progression of the site through the Google pages towards the sought after page 1 ranking.
Natural development depends on a number of criteria, initially, understanding buyer behaviour and there the most effective keywords used when potential buyers are searching for your goods or service. Secondly, generating content that correctly and effectively supports that keyword, thirdly providing that content throughout the Internet via the most efficient delivery system (whether that be a third party content site or directly onto sites and blogs rated highly by Google).
The fourth and arguably the most crucial criteria is that the quality and delivery of that content, is better than your competitors particularly if you are a Search engine optimization company seeking to market your services for example, where obviously the competition for the Page 1 status should be the most fierce.
How though, do you ensure that the content is 100% effective? It has to be relevant, unique and of value to a particular site and also it has to be offered in enough quantity for it to make an impression amongst the millions of Gigabytes of content out there on the web.
Google however doesn’t give all it’s secrets away. There are a number of questions that I have yet to see any definitive answers to, for example, what level of activity and content generation earns a place on Page one and what definition of quality does Google apply to it algorithms.
The reality of course is that it is a moving feast and the answers rely on the quality and activity of the competition – which is impossible to assess.
