Your website development is not all about content. While content is still king when it comes to providing useful information, it’s just one aspect that can be optimised on your site. So much has been written about keyword optimisation in content that some might wrongly believe it is the only important part of website optimisation.
Remember we are talking about complete website development optimisation. Don’t just focus on the content. Search engine bots will crawl the entire page for keywords, not just your content. Here are a number of options for developing the website and enhancing sales potential.
A website can be more than just your window into the cyber world. It’s your base of operations and can also be a source of rich information about your business. Use site stats to help you improve how you run your business.
What You Should Look For:
There are lots of website stats for you to look at to improve your rankings within the search engines. Each one can tell you something useful about how your business is currently doing.
1. Page views – How many people look at each page of your website? On a monthly basis, look at the number of page views to see which part of the website development is more popular than another. Maybe certain pages are more popular at different times of the year due to seasonal product offerings. You can also learn what items are doing well and which ones are dragging down the bottom line.
2. Unique visitors – Your site may get many visitors each day, but they could be the same person coming back more than once. Unique visitors are visiting for the first time. As such, the more unique visits you received, the higher the potential client base.
3. Links – These can be outgoing links. If you have the right software setup, you can check to see if, for example, somebody clicks on your Stumbleupon icon to bookmark one of your best blog posts. Any ads you post can also be tracked to see who clicks them. Programs like Google AdWords will track those stats for you so you can get paid.
4. Sales – You can track how well your shopping cart does each month. See when sales go down or up and see how many people used the shopping cart but didn’t make the sale. To help you predict the future of your business, compare statistics appropriately and identify buying trends.
5. Keyword analysis – Each page can be dedicated to one or two keywords. Look at each page to see how well these keywords are doing for you. By using a different page for individual keywords, you can deduce which ones are not working for you, and which are, and change tactics accordingly.
Google Analytics is a great program that does not cost anything and can help you measure many website statistics. With so much information, you can dominate your niche if you’re willing to invest the time and effort.
Michelle Dale is The Managing Director of Virtual Miss Friday, an Executive Virtual Assistant who assists businesses and individuals with achieving their professional goals. Want to find out more about online business building success strategies? Contact VMF Now!
